Breif…

I have been asked to design a website. The website main focus and content is around the Art Movement of Arts and Craft…an art movement I didn’t know about (but had scene) before been given this brief.The website must be suitable for; Desktop Computers, Tablet and Mobile Devices. As I knew little about the art movement I thought it to be a good idea to make a website targeted at my age range (late teen) as I would imagine much like myself that people in my age range had also not heard of this moment. To suit this age range and help promote the art movement I made a mind map and though what I would like to see in a website about this movement – I also looked at other examples of websites focusing on arts and crafts to see where I could get inspired and see what this rather niche market is missing…

 

After looking at other websites focusing on this movement, it’s clear that none of them are trying to appeal directly to my target audiences, with a lot of the sites being: outdated, cluttered and dull… almost the complete opposite of the works they are trying to showcase. This is why I will try and make my website design: Modern, harmonious and vibrant. To do this I will be having a large focus on images using them as full image backgrounds and possibly using a lot of image sliders, this will work well as the large images will be vibrant and appealing to my target audiences, but will also work within the movement style as I will pick pieces that were originally used as wallpaper for interior decorating.

 

 

 

Plot

As we are limited to a two minute maximum running time this will heavy affect how the story will be told in my short film. Each shot/scene must have a purpose and must be utilised well. How and where we are shooting it affects the plot – as the actors and the people I film with be people at campus it makes the most amount of sense to film during lesson or at lunch period. Meaning that we would be stuck filming in or around the Lewes campus. However this all has its upsides as their are a lot of empty rooms with good natural and synthetic lighting what can be used somehow in the plot. A lot of these rooms have blank walls, what with props can be transformed into anything from a bedroom or a office.

My current idea revolves around the idea of the feeling of time and how someone will experience time versus someone else – for example a more impatient person would get more frustrated at being left waiting for a long time, this feeling is something that I think most people have experienced and something they can relate with. I have mainly planned, though storyboarding, to focus on this annoyed characters and his frustration as I think it’s more relatable. However I should also look into the other characters and how his convenience of time is set more in reality and that the two are only waiting for a very short amount of time.

What Makes A Book cover Timeless…

 

 

I’m writing this while in the middle of researching over book cover to try and get inspiration for my own design, and trying to drown out loose women with “Miles David ‘Round About Midnight”.


As I’m not as well versed in book cover designers I simply google a generic term like “Best Book Cover Design” and opened up the first 3 links… my reasoning was if their SEO was good enough to show up in such a generic search like this than the content must be good.

The first link, “The 50 Coolest Bookcover” by Shortlist I have already seen and is where I got a majority of book covers for my other post on Book Cover Research.

The Second, “The 20 Best Book Cover of 2015 (So Far) on pastemagazine.com, was A new page for me for me and featured a lot of covers that I had not seen before… a majority of them I didn’t love – When compared to the “Shortlist” list.

The third and final page was a Book Archive – A collection of book covers, all of which I though were superb.

This got me thinking, What makes a design good or bad. And what will make it timeless?

To discuss this and try to get an idea of what works and what doesn’t for myself I will analyse and compare two covers. One from Book Cover Archive and one from the Paste Magazine article. Doing this will hopefully give and you, the reader’s. An insight into what works and what doesn’t.

 

I would liked to make a quick note before starting that all these points are my opinion on what is good – and this is all subjective . Also I would like to note that the Paste Magazine article could have more filler in it as websites love to make top 10 or 20 list even if their was only 3 or 4 good covers so this list could potentially be full of filler designs but in the article to pad it out…

 

Also for a bit more context into this experiment I would like to note that I have not read every of these books and my judgement is based only off the cover – So deeper or contextual meaning built within the cover may go over my head and I can only speculate on them. I am judging them as if I was in a book shop and see have these two books in my hand and I have to pick one – Which one grabs my attention more? Which one will I buy?… I am judging a book exclusively by it’s cover.

 

 

 

 

 

 

 

 

 

 

 

Here are my two cover I have picked.

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From Paste Magazine: Disclaimer by Renée Knight. Designed by Sunil Manchikanti.

And from Book Cover Archive: Alena: A Novel by Rachel Pastan. Designed by Abby Weintraub.

 

 

For me, the first time I looked at their two covers it was easy to tell which one I liked more. Alena cover seems more eye catching and more professional… and well overall better. It has a cleaner look although still having a lot going on – like the textured water background and multiple colours. I Think this is because of harmony and balances to the cover, this alone with the bold primary colours on the front with a nice textured paint design works well with the background as the two aren’t usually placed together and this creates a more striking and unique image.

When compared to “Disclaimer” what has some of the same elements in theory, A Textured background & Bold Colours however this cover is a lot more cluttered and doesn’t have the same simplist effect as “Alena”. I think if I wear to make the “Disclaimer” cover I would but a higher focus on balance and making the cover look simple when in fact it is layered and detailed.   

 

After looking at the two I can now tell that making a more striped back cover is harder then it looks and I’ll have to but a high amount of focus on the balance and making sure that my cover isn’t empty feeling and bland.

Back Design…

Much like for the content holding boxes on the front of my card I used the pen tool to create a basic flag design, again my colour scheme to colour them and using the roughen tool to make each stripe look like it was a piece of paper ripped out. What I thought looked very effective on my front design, and could like the two (back and front) together.

Next I moved onto making the suits what would replace the stars, much like the suits on the front of my card design, using a graphics tablet I drew out all four symbals using the blog tool and colour them in a frantic and messy style, to like back to the front design (mainly the bald eagle) Then I lined them up into a pattern row so no of the same two suits would touch and placed them over the blue box.

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Aftering doing this the flag looked way to plan and generic and did not really match my artist movement, so I looked back at my front design to see what worked and if there was anything I could re-use or bring over stylisticly. One of the main elements I liked from the front design was the mix match patchwork style “King” text on the lower half of the page. I had the idea the idea early to add some satrical and false trump in this style.

 

Back Design Idea…

Looking now at my front design, what has included more text and typography than originally intended and looking on how much time I have left I am going to make the back a lot more simplistic, but keep the flag idea,
To do this I will instead be using standard strips (but roughen and daged to match the front of the card) instead of the quotes. And adding the 4 different suits where the stars are on the flag.

Finished Front Design…

After adding the text and applying the peer review ideas to my design I was pretty much done. All I had to do was add the pointillize effect and I was done… after waiting 10 minutes for it to render out and another 10 for it to save I have my finished design!

Also to note the pointillize effect effect on the “Make America” text make it so the orange “Great” was hardly visible so it had to be changed to the background off white colour

Final Front Card Design
Final Front Card Design

I’m really like this design, I feel as if I have done the: Brief, the art movement, and my idea all justice. Everything turned out well and there is only one thing that I would add, what is a drop shadow. However this idea ha to be scraped due to a lack of time due to poor time management. This would of added, in my option a great realistic feeling and make it look just a bit better. This would have been done by copying the content holding rectangles and making them the darker shade (from my colour scheme) putting them behind there respected layouts and moving them up a few pixels then use a blur effect on them.

Other than that I feel like this poster has everything else, A lot of vairent and unique type what grap the eye, especially the “Trump Wins” what was placed at an angle and coloured in red to graps the views and give some idea about what this piece is about. The same can be said about the jamie read inspired “King” where I used a mix of fonts to create this, your eye is instantly drawn into by the italic san serif K and leads you across the bag to the bald eagle. This is rather useful as the eagle at first glance could come off as just a point less scribble. However with you’re eye naturally falling on it you’re able to anaylise and discover what it is, due to the more detailed shapes.  The colour choices I choose for the mid portion mainly the orange hair, what is Synonymous now with Trump and will reinforce the point that it is Donald J Trump. The colour, again were also draw a viewer  in and will make make them study the piece especially the puppet like head, this angular style flat head Much like the “trump wins” text Will grab the viewers I due to it dynamic placing.

 

 

Pointillize Effect!

I am making this post because I just found a game changer!
While playing around with the effect tools I clicked on one called “Pointillize”.

From what I can tell it turns flat colour into small dots of different colour, making the selected element look like craft paper… Why didn’t I know about this sooner?! It has made my piece look like a real dadaist piece… However it makes the Mac super slow so I can’t edit elements, so will have to add it last… and thats why i’m making this post, to remember to add Pointillize!

 

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Peer Review…

In class today we all went around as a group, computer to computer, to look at everyone work and give ideas on what each person should do to there work.

My work, was not yet finished and had a few areas mainly on the lower part of the card design what where empty and I did not know what to add, so wanted some help and ideas on what to add.

There seemed to be a bit of confusing about what type of card it was, The King or The Joker… what was quite funny and scary to imagine the next american president to be seen as a clown before he got into office. It seemed my “King of the free world” did not clearly show them and I was suggested to add a “K” or king to the card, a criticism I had when pitching my idea in class for my old design. They also thought there was a lot of negative space what need to be filled what I agree with.

 

After these Ideas I had the idea of adding in a blurb or full news paper clipping in the style of hannah hoch in the lower part of my card. also to use the pink lower box to show the work “King” in jamie reid style ransom note text. using different font types for each letter.

Text…

Looking at the current state of my front side card, all I need to add is text.

the “Trump is elected” was from a screenshot that I had collected for research, and thought would work nicely in my piece. The idea was to just re-type out the phrase, however I knew what else I was going to add and knew that there would be alot of typed text using the text tool. So instead I placed the image into my work and image traced it, what I know would distort and mess it up slightly. However I wanted this to happen so it stood out, looking at it know it makes me feel that this piece of text is older, as if the piece was made a few years from now and that this is a real news paper clipping but it have just been ripped and messed up. what works well with not only the art style but the vintage colour scheme.

For trumps now Infamous catchphrase “Make America Great Again” I looked online to see all of the Iconic hats and other merchandise to see if I could recognise the font style used on the hats, I also googled it question and found out that it was just generic times new Roman. Every common and basic sans-serif. With this knowledge I went back on to illustrator and use the type tool to type out the catch phrase, scaling it up to fit the content box that I have already created. Then I went into options Type, and created an outline and ungrouped the phrase into separate groups of each word. Make this text more dynamic and to stand out I placed each word at a different angle I also change the great to Orange to make it stand out. Also adding quotation marks around the word great to imply that America has always been great to some extent and that the catchphrase was unneeded and pointless

Now that all of my main text was added in I had a play around with a graphics table and different types of text and designed this “exhibit commander in chief” text, I have desided to include this as I feel like it renforses the idea that the images and text are just re purposed from a real world future text book talking about trumps presidency

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